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 WHY WRITE OBJECTIVES?
Objectives are tools used to:
  • help members of the planning committee identify a common goal;
  • indicate more clearly to potential participants what they may expect by registering;
  • give more specific directives to resource people about what the planning committee expects of them in the activity;
  • evaluate the activity.
 WHAT IS AN OBJECTIVE?
It is often a short sentence...
  • that begins with an action verb (see list of action verbs overleaf). e.g., prescribe antibiotics
  • that is written for participants. e.g., at the end of the activity the participant will be able to prescribe antibiotics.
  • that is as specific as possible. e.g., at the end of the activity, the participant will be better able to prescribe the latest antibiotics used in cases of respiratory infection.
  • that sometimes needs to be completed with more details (specific objectives); e.g., :
    a) make a list of the latest antibiotics;
    b) compare them with those with which you are already familiar;
    c) choose the most appropriate one in view of the diagnosis.
 SOME PRACTICAL ADVICE
  • More often than not, when discussing an activity, members of a planning committee limit their discussion to potential subjects, such that the promotional material for the activity will only list subjects without providing objectives.
  • As facilitator for the planning committee, allow your colleagues to discuss subjects to begin with. Then, ask them what participants should be able to do after the activity you are organizing that they could not do before. You will see that they will spontaneously begin their sentences with a verb.
  • If the verbs they choose are vague, such as “know” or “know how”, suggest more specific action verbs, such as “identify”, “make a list”, etc (see overleaf).
  • Do not forget that defining objectives requires a proper identification of the target audience and its educational needs.
 COGNITIVE OBJECTIVES AND ASSOCIATED ACTION VERBS
CATEGORY ASSOCIATED ACTION VERBS
KNOWLEDGE Choose
List
Identify
Name
Recognize
Reproduce
Define
Establish
Measure
Recall
Write
Emphasize
UNDERSTANDING Classify
Explain
Identify
Indicate
Justify
Compare
Choose
Develop
Illustrate
Judge
Name
Represent
APPLICATION State
Choose
Demonstrate
Show
Select
Use
Calculate
Build
Explain
Predict
Find
SYNTHESIS Choose
Comment
Connect
Discuss
Organize
Rewrite
Combine
Conclude
Derive
Generalize
Specify
Summarize
EVALUATION Challenge
Criticize
Determine
Avoid
Judge
Select
Choose
Defend
Evaluate
Identify
Recognize
Maintain
 AFFECTIVE OBJECTIVES AND ASSOCIATED ACTION VERBS
CATEGORY ASSOCIATED ACTION VERBS
RECEIVING Accept
Listen
Promote
Prepare
Select
Assist
Be aware of
Perceive
Receive
RESPONSE Choose
Derive
Establish
List
Respond
Complete
Develop
Record
Write
VALUE Accept
Increase
Develop
Influence
Recognize
Achieve
Decide
Indicate
Participate
ORGANIZATION Associate
Correlate
Form
Organize
Find
Choose
Determine
Judge
Relate
CHARACTERIZATION Accept
Change
Demonstrate
Identify
Review
Confront
Decide
Develop
Judge

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